LAunching the Cadillac XT4

It's 2018, the XT4 was introduced to the Canadian Market. as Cadillac’s AOR, we were responsible with an online website and various traditional and rich media banners, social, a fully-interactive XT4 experiential campaign across Canada (see the video), OOH, Print, and adapting the TV spot from the US..

Agency: Isobar
CD: Steve Dilorenzo
ACDs: Joe Morris & Ryan Egan
Art Directors: Nick Kopa & Annie Tung
Copyriters: Steve Muzzin & Roya Hakami