Smiling with
AIR MILES

It started with a smile. Peddling happiness might be one of the most fun marketing objectives ever. Utilizing amazing technologies, including facial recognition to detect smiling faces before rewarding
a gift, has made thousands of Canadians smile. And now at special events it's combined and with low-tech plastic balls, guaranteed happiness! Over 20 million social impressions, over 5 million media impressions and a 12% increase in card usage makes the client smile!

Agency: T1
CCO: GrahamLee
Design: Nick Kopa (2017)