NOS "IS ONLY
THE BEGINNING"

Refreshing Coca-Cola's energy drink brand (...right before they sold it to Monster...sigh).

It was great to take the brand out of its usual dark and grungy look to something completely different. Full of life and possibility. Additionally the 1 liner "NOS IS ONLY THE BEGINNING" fit so well as a campaign, Coca-Cola was ready to roll out an out of home assault.

Agency: T1
CCO: Graham Lee
Design: Nick Kopa (2015)