GM CERTIFIED SERVICE WINTER TIRES PRE-ROLL

Tasked with reminding people that winter tires are designed to perform in winter conditions, we used a metaphor to show the consequences of not wearing the proper footwear on icy conditions.

We scoured the internet and licensed some fun videos that just may entice you to not hit “Skip Ad” and hopefully give you a lil chuckle.

Agencies: Isobar
CD: Ryan Egan
ACD: Noel Fenn
Art Director: Nick Kopa
Copywriter: Roya Hakami
Motion Design/Editors: Ramone Charles
(September 2019)