AXE Packaging

The smell of sweet success and milk chocolate. Tasked with revitalizing what was often boring plastic boxes at the time for the brand. We created a metallic + glossy finish for this limited edition promo pack which won its way back into the hearts of Loblaws, and more importantly back onto their shelves after initially being rejected due to previous lack of interest.

Agency: Segal
CD: Neil Woodley
Design: Nick Kopa